Malachi Shockley's clothing brand Nevermind is deeply personal to him. He describes it to Revolver's sister magazine AltPress as "an homage to growing up as a punk kid in Kentucky."
"The dynamic of hanging alone in the woods one day to being in a chaotic pit at a house show the next really stuck with me," he explains. "The graphics are all inspired by punk and hardcore, but I wanted to balance that look with the serenity of nature through earth tones and peaceful surroundings in my photo shoots."
True to Shockley's words, Nevermind's new spring collection is full of T-shirts, hoodies, headwear and totes emblazoned with punk- and grunge-inspired graphics, in the brand's trademark rich, natural tones, camouflage, and textural mineral-washed fabric.
As for the collection's accompanying shoot — photographed by Errick Easterday — it uses as its main model a mysterious ghillie-suited man, an image that, to Shockley, is totally punk-rock. "Taking something used for hunting and reinterpreting it as a fashion piece felt rebellious," he says.
Check out the lookbook below, and shop Nevermind's new collection here.
